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Service 02 · Branding

One identity, on every surface.

Branding is what happens after the logo: the colours, type, imagery and small rules that make a post, a proposal and a shop window recognisably yours. We build the system and apply it to the pieces you actually use.

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Navy silk with threads of gold light02
What you get

Included in branding.

  • Identity system: colour, type, layout grid, imagery direction and tone
  • Social media templates sized for the platforms you use
  • Patterns, icons and graphic devices that extend the mark
  • Templates for the documents you send most: proposal, invoice, presentation
  • A single reference sheet your team and suppliers can follow
How it works

Three steps, one reference.

01

Audit and reference

We look at everything that currently carries your name, and at the reference you want to match.

02

System

Colour, type and layout rules are set and tested on real pieces, not just a swatch page.

03

Application

The system is applied to your priority pieces and handed over as editable templates.

Questions

Before you write to us.

Do I need a new logo first?

Not necessarily. If your mark is sound, branding builds around it. If it is not, we say so and quote the logo separately.

Which files do I receive?

Editable templates for the tools you use, plus PDF and PNG exports and the identity reference sheet.

Can you match a brand I have seen?

Yes. Show the reference and we design to that level of finish with your name and colours.

Case studies

Related work in depth.

The KUMORA lock-up on navy silk
Brand launchKUMORA (our own studio)

KUMORA: a studio brand from name to inbox

Our own launch, done the way we do it for clients: a name from three names, the mark, a brochure in print and flip-book form, this website and the email automation behind the enquiry form.

Read the case study →
Start here

Send the reference. We match the expectation.

A link, a screenshot or a sample on WhatsApp, with a line about the project, is enough to get a quote.

Start on WhatsAppEnquiry form