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Service 01 · Logo & brand book

A mark you can build on, with the rules to keep it.

A logo is the one piece of design every other piece has to answer to. We design the mark and the brand book together, so the card, the brochure and the website all come out of the same system instead of three separate guesses.

Gold foil letterpress plate pressing a mark onto navy paper01
What you get

Included in logo & brand book.

  • Primary logo plus a secondary lock-up and a monogram for small sizes
  • Vector files (SVG, PDF, EPS) and PNG on dark and light backgrounds
  • Brand book PDF: clear space, minimum size, colour values, typography and do-not rules
  • Colour palette with print and screen values, and a font list you can license
  • Social avatar and favicon crops
How it works

Three steps, one reference.

01

Reference and brief

Send the marks you admire and the name you want to use. We confirm the direction, the mood and where the logo has to work.

02

Concepts to one direction

You see a small set of directions, choose one, and we refine it until it is right in the smallest and largest size.

03

Brand book and files

The final mark goes into a short brand book with every rule a printer or developer will need, plus the files.

Questions

Before you write to us.

Do I get the source files?

Yes. Vector SVG, PDF and EPS, plus PNG exports. The files are yours.

Can you redraw an existing logo?

Yes. If you have a mark that only exists as a small raster image, we redraw it in vector and build the book around it.

How many concepts do I see?

A small, considered set rather than a wall of options, so the decision is clear. Changes are made until the chosen direction is right.

Case studies

Related work in depth.

The KUMORA lock-up on navy silk
Brand launchKUMORA (our own studio)

KUMORA: a studio brand from name to inbox

Our own launch, done the way we do it for clients: a name from three names, the mark, a brochure in print and flip-book form, this website and the email automation behind the enquiry form.

Read the case study →
Start here

Send the reference. We match the expectation.

A link, a screenshot or a sample on WhatsApp, with a line about the project, is enough to get a quote.