Solar & Storage Live 2026: landing page and emailers

The problem

The company needed visitors to register before the show, find the stand on the day and keep engaging after it, with every registration landing in the CRM rather than a spreadsheet.

What we did

• A single landing page with the stand number, the reasons to visit and one action, Register, opening a CRM-connected form in a slide-over panel
• A loyalty-card hook that slides into view and leads to the rewards section
• Structured event data for search engines and a mobile-first layout that was tested on laptops and phones
• Four emailers in sequence: the loyalty card invitation, a product story, a post-show follow-up and a rewards reminder, each hand-coded for email clients
• A self-contained version of the page for the store's page builder and an optimised version with hosted images

Built with

Hand-coded HTML and CSS for the Magento page builder, Pipedrive web forms, hosted media, and table-based HTML email tested across clients.

Outcome

One page carried the whole campaign from first email to the stand, every registration arrived in the CRM with the right tags, and the emailers reused the page's design so the sequence felt like one event rather than four messages.